Does packaging count? I mean, really count? When your customers open their new merchandise, do you think they care about the packaging before they toss it in the trash? Yes, of course, it does. Obviously, you take the time to choose padding to protect your glass candles. You take the time to choose an envelope that fits your custom made t-shirts. You take the time to box up the earrings you made so they don't slide around in the mail. But should it go further than that? Yes, it should. I want to show you a photo of a pair of shoes I bought recently: Nightmare Before Christmas Vans. They may not be your cup of tea. They may not be the brand you would typically buy. But, take a minute to look at the packaging details. I'm sure Vans has a warehouse full of boxes that simply have their logo on it. I bet they would have saved a bit of money using something a little plainer. But they chose to create a box specifically for this line of shoes. I just love the inner...