Write Word Copywriting

Bad writing is bad for business. Don't believe me? Take a look at these two examples: 1) Come into our store and you will be happy with the products that have been placed there for you to see. 2) Come visit our store! There's something for everyone to love. Neither statement is perfect. But you can tell the difference, can't you? One dances around the idea and the other gets straight to the point. The words you use for your business make a big impact. You want customers to be welcomed in with your words and enticed to learn more about your offer. You don't want them to be confused about your purpose and run away to find a more competent business. Take out the Fancy Words It might be tempted to throw around fancy adjectives every other word in your writing. But if you pull open thesaurus.com and use all the flowery words possible, you will end up losing your readers pretty quickly. There will be too many descriptors to sift through to figure out what you'r...

Recently, my husband and I were gifted a date night. It doesn't happen often, but when it does, the kids are off having their own fun while we go have dinner I don't have to cook. We found ourselves sitting at a restaurant offering all you can eat mussels (with four different sauces to choose from. Including gouda....yum!) So I started with 3lbs. Because if you're going to go all you can eat, might as well start big. When I got my first bowl shellfish yummy-ness, I started to drool. And continued to as I worked those little shells open just to get a tiny piece of meat that was barely enough to taste. This is where most people probably would have just worked through, possibly complaining over the work it took to actually eat the meal for such small reward at the end. But me? I reminded myself of a lesson I'm constantly relearning. Mussels do take a little bit of work to eat. In fact, most shellfish does. And in my world, shellfish is the most delicious of all...

If you haven't thought about offering an ebook through your business, it's time to start writing one now . It's the one thing that will jump-start a discussion with your customers and lead to benefits for both you and clients long term. 1. You Have Knowledge Are you an artist who creates amazing one-of-a-kind glass sculptures? Are you a photographer who specializes in photographing seniors? Are you a business coach who guides new entrepreneurs into launching their careers? Whatever your business, you are the expert and an ebook is the easiest way to get that expertise in the hands of your customers. Imagine the wealth of knowledge in each of these: How To Use Essential Oils for Amazing, Healthy Skin 7 Days to Get More Customers for Your New Business The Ultimate Photography for Beginners Kit The Art of Starting Your Own Blog I bet there are people out there just ready to get their hands on any one of these titles! Why keep that goldmine a secret to you...

I am no stranger to a cavity. Seriously, there was a time in my life when filling several holes in my teeth was the norm every dental visit. This has caused two things for me: 1. I am extremely diligent in making dental appointments every six months. 2. I have an extreme dislike for most dentists. I went in for a dental cleaning two weeks ago. No surprise, I need three fillings. THREE. T-H-R-E-E. But here's the thing: I actually don't have a distaste for this particular dentist. She's knowledgeable. She's kind. She's gentle. And she explains things to me in non-patronizing ways. Things like "Hey, you just have genetics playing cards against you. Your teeth just have grooves that a toothbrush simply can't get to. Cavities are just going to happen." So she keeps me an extra hour after my cleaning to fill up those holes growing in my teeth. When she's done, she tells me to call if there are any issues. A week goes by. Sure enough, I have...

Ever begin reading something and a few sentences in, you think, "Why am I reading this?"? That kind of response is a writer's worst nightmare. Before you even write your first word, you need to put yourself in the readers' shoes to nail the purpose of your writing. While there are many reasons to write, there are three main purposes copywriters focus on: To educate To persuade To sell And if you don't decide on why you are writing, readers aren't even going to stick around to ask "so what?" They'll simply click away and find something else that will resonate with them. Writing To Educate I once put together a social media plan for a small local business who made and sold at-home spa products. In talking with my client, she wanted me to come up with posts she could throw up on social media to drive sales. In her mind, this meant flyers that showcased her products, their price, and how to buy them. She was very leery...