If you haven't thought about offering an ebook through your business, it's time to start writing one now. It's the one thing that will jump-start a discussion with your customers and lead to benefits for both you and clients long term.
Are you a photographer who specializes in photographing seniors?
Are you a business coach who guides new entrepreneurs into launching their careers?
Whatever your business, you are the expert and an ebook is the easiest way to get that expertise in the hands of your customers.
Imagine the wealth of knowledge in each of these:
I bet there are people out there just ready to get their hands on any one of these titles! Why keep that goldmine a secret to yourself?
Once your ebook is written, it's a simple send and download as many times as you'd like without a second thought. Easy-Peasy-Lemon Squeazy.
And if something is as easy as that, customers won't think twice about digging into your offer!
Oh, my friend, everything.
Your customers accepting a free ebook from you is a big step in developing a relationship with them. It's step one in this kind of communication funneling.
Customers start by requesting your free ebook and if it's well-written, you'll have a call to action at the end, encouraging customers to take the next step. (Following a link to your website, sign up for a course you are offering, view a teaser video for more services you provide, etc). And now that they have willingly asked for your knowledge, you also have their contact information. You can now continue the conversation you've already started by an email series, keeping you in the foreground of their minds.
It all boils down to this: You want to start an organic relationship with your customers. You do that by offering up meaningful advice they want and will ask for and they will keep coming back for more. Bam. Leads.
So, what are you waiting for? What is the title of the ebook you're going to provide? And...um... can I get a copy, please?
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For more information on copywriting and my business, please go to: www.amandabjaeger.com
1. You Have Knowledge
Are you an artist who creates amazing one-of-a-kind glass sculptures?Are you a photographer who specializes in photographing seniors?
Are you a business coach who guides new entrepreneurs into launching their careers?
Whatever your business, you are the expert and an ebook is the easiest way to get that expertise in the hands of your customers.
Imagine the wealth of knowledge in each of these:
How To Use Essential Oils for Amazing, Healthy Skin
7 Days to Get More Customers for Your New Business
The Ultimate Photography for Beginners Kit
The Art of Starting Your Own Blog
I bet there are people out there just ready to get their hands on any one of these titles! Why keep that goldmine a secret to yourself?
2. Everyone Loves Freebies
This just speaks for itself, doesn't it? If you're offered up a free sampling of something amazing, you take it, right?
Coffee? Yes, please!
Lotion? Let me try that!
Amazing information straight from the mouths of experts themselves? Yes, yes, YES!
3. Easy and effective
An ebook is probably the easiest way to get that material out. You don't have to go through the hoops of publishing a paperback book. You don't have to deal with shipping costs. You don't have to deal with keeping track of stock.Once your ebook is written, it's a simple send and download as many times as you'd like without a second thought. Easy-Peasy-Lemon Squeazy.
And if something is as easy as that, customers won't think twice about digging into your offer!
4. Leads, leads, leads!
Okay, so you're offering up all this great advice for a fast, easy, and free to your customers. But what's in it for you?Oh, my friend, everything.
Your customers accepting a free ebook from you is a big step in developing a relationship with them. It's step one in this kind of communication funneling.
Customers start by requesting your free ebook and if it's well-written, you'll have a call to action at the end, encouraging customers to take the next step. (Following a link to your website, sign up for a course you are offering, view a teaser video for more services you provide, etc). And now that they have willingly asked for your knowledge, you also have their contact information. You can now continue the conversation you've already started by an email series, keeping you in the foreground of their minds.
It all boils down to this: You want to start an organic relationship with your customers. You do that by offering up meaningful advice they want and will ask for and they will keep coming back for more. Bam. Leads.
So, what are you waiting for? What is the title of the ebook you're going to provide? And...um... can I get a copy, please?
----------------------------------------------------------------
For more information on copywriting and my business, please go to: www.amandabjaeger.com
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